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CO-OP-squareThe Co-operative initially approached Central Mailing Services through recommendation. The client had issues with their previous mailing house, their mailings were 130,000 items at a time, and the incumbent supplier was one of the largest mailing companies in the UK primarily servicing Banks and Utility companies with very high volume campaigns. The Co-operative suffered slow communication and were unable to even arrange review meetings.

The client was looking for a close and responsive relationship at senior level. Undeliverable mailers from recent campaigns contained a high number of blank mailer cards, addressing quality was poor, faded and smudged.

Central Mailing Services managed The Co-operative at Director Level with day to day support from our Client Services Division, regular meetings were scheduled and an initial ‘wish list’ was created and approved by the client. We liaised with The Co-op’s contracted print company to ensure timelines were achievable so that Event mailings would hit doormats on the desired date. This meant forecasting mail in advance with Royal Mail; primarily because the entire mailing was injected into one Inward Mail Centre for postal delivery. The mail was also segmented in our Production Centre to aid processing.

To deal with the issue of blank addresses the Mailer Cards were processed through our Mail Integrity Platform (MIP) offering 100% verification. The addressing was completed using our Domino K150 with UV ink and drying technology to eradicate fading, smudging and poor quality. The result was a very happy client.

…as time went by great trust and relationship was formed. The Co-operative regularly ask CMS for design advice and ideas. At the end of the print contract the client asked CMS to handle their print requirements. What was once a postcard is now a landscape A5 glued self mailer increasing the print coverage by 300% – with CMS handling the entire print, print finishing, personalisation and postage elements.

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