There’s no denying that the world has become extremely digital over the last years. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers and tablets. The list goes on.
Why is digital marketing so important? While the majority of the population have an electronic device, it is set to be a huge part in upcoming marketing trends. With digital marketing techniques being so easy to view and come across, it’s a very effective form of marketing to get the intended messages across inexpensively and quickly.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
- Websites and SEO content
- Internet banner ads
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)
This is far from all the possibilities but these are the main ones!
So, why digital marketing?
First of all, digital marketing is inexpensive and it is easy to get your brand in front of many people quickly. For a fraction of the cost for a TV, you can run an email or social media campaign.
However, one of the main benefits of conducting your marketing digitally is the results can be tracked and monitored easily. Rather than conducting extensive customer research, you can view customer response rates and measure the success of your marketing campaign. Thud helping you plan more effectively for the next one.
The bottom line is, the world is very digital now and it is a good idea to have a digital presence. It is inexpensive and is definitely worth the time put into it. Even if you are already conducting other forms of marketing, it may be a good idea to do a digital marketing campaign in parallel with your offline marketing campaigns.