Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutionsBirmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions. Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions Birmingham Mailing House providing low cost direct mail, mailing fulfilment, data management, mail services, postal discounts and bulk postage solutions
     Latest Infographic : Direct Mail Statistics 2014    World Cup Fact #2: 517 Record number of minutes the Italy goalkeeper Walter Zenga went without conceding a goal in 1990     Latest Blog Post : Postman Pat: The Movie     Latest News Article : Royal Mail Postmen in Sutton Coldfield Deliver a Very Personal Message     Latest Case Study : Overseas Mailing

Read all about it

Date.

18

Jun

Comment on this (3)

Direct Mail Statistics 2012
Direct Mail Statistics 2012

In 2011, 21.9 million UK adults took action thanks to Direct Mail they received

Surprised by that figure? Don’t be – Direct Mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a Direct Mail piece they received in the past year. Let’s take a look at some more Direct Mail statistics for 2012.

Consumer Response

  • Of the 21.9 million UK adults to respond to Direct Mail, 6.2 million went online to order something, and 7.3m went to a store to order something in person (Royal Mail, 2011).
  • 8.3 million of those who received a mail piece kept it to view again in the future (Royal Mail, 2011).
  • 9 out of 10 people open Direct Mail (FastMAP).
  • 49% of adults are more likely to open Direct Mail if they are intrigued by the package (British Market Research Bureau, 2010).
  • 75% of customers like receiving special offers and vouchers via Direct Mail (British Market Research Bureau, 2010).
  • Direct Mail response rates stand at 3.42% (Direct Marketing Association).
  • The opening rate for Direct Mail sent to prospects stands at 91%, making it the best way to bring on board new customers (Billets Media Monitoring).
  • 95% of mail from stores, 95% of mail from gambling companies and 99% of mail from department stores is opened or responded to (Billets Media Monitoring).
  • The opening rate for Direct Mail sent to prospects stands at 91%, making it the best way to bring on board new customers (Billets Media Monitoring).
  • 17.7m people ordered after receiving a mail order catalogue in the past 12 months (Royal Mail Consumer Panel, 2010).

Return on Investment and Costs

  • Catalogues have the lowest cost per lead of all Direct Mail, followed by inserts (Direct Marketing Agency).
  • 34% of business to consumer marketers consider Direct Mail to provide the best return on investment, making it the best method of marketing in their view (Target Marketing).
  • 29% of marketers are increasing their Direct Mail budgets in 2012, and 49% will keep their budgets the same (Target Marketing).
  • The ROI of Direct Mail has increased year-on-year for the last decade, standing at £3.20 in the last OMD Brand Science report.

Environment

  • Though it is often regarded as being bad for the environment, Direct Mail actually contributed less than 1% of the total UK landfill waste, according to the 2007 findings of DEFRA Waste Strategy for England.

Looking into the future, we are seeing definitive trends towards high-quality mail pieces being sent out. As print technology grows, so will the variety and individuality of a mail piece. Direct Mail is still relevant today and is still the most targeted form of advertising and will still give you a fantastic return on investment. 

Direct Mail Statistics 2012 web

Comments (3)
  • Posted by Brian on January 3, 2013

    Its good to see that “Touchy-Feely” Direct Mail still counts!
    I would be interested to know what age groups the surveys represent as my 22, 20 & 18yr old children tend to avoid mail through the door unless it is obvious what its content is or it goes straight in the bin (recycled of course).

    • Posted by admin on January 3, 2013

      Hi Brian, Thank you for your comment. Current research from Nielsen suggests that 92% of millennials (age 28 and under) are most influenced by Direct Mail. As you point out, it is vital that the mail piece promptly communicates its message or content in an effective manner. We still see far too many examples of interesting and vibrant content, enclosed as if it were a bill or statement sadly.

  • Posted by Direct Mail Has Risen from the Dead – By Suzanne Stock of Marketscan Ltd | Design at printing on June 7, 2013

    too easy to assume that direct mail is a lost cause, but that’s not true at all. In fact, the ROI of Direct Mail has increased year-on-year for the last decade.

Post your comment...

  • + 6 = 11

Back To Main Page

Direct Mail Services Coventry | Direct Marketing Services Leicester
Next Post (42 of 52 articles)
Blog-Image-LifeBuoy


At Central Mailing Services we understand that creating and managing data for postal mailings can be ...