There is no denying the fact that we now live in the “digital age”. That doesn’t necessarily mean that new technology is guaranteed to work for your business.
In fact, a recent study has all but concluded that the migration of eyeballs to digital channels from traditional channels is a myth. Despite popular belief, even younger demographics are influenced by Direct Mail.
Another study group of 9,000 participants revealed that some 62% of people believe Direct Mail is the most effective form of marketing. The implication is that the scaling back of investment by brands in three of the top five channels – press, Direct Mail and catalogues – is misguided.
All 9,000 people were asked how useful different communications channels are across 45 real-life scenarios. To gauge how effective they are in influencing things like the purchase decision, customer retention loyalty and brand switching
A group of small to medium businesses spending an average of £1000/year on advertising were asked: “Do you plan to spend more or less on the following advertising method in 2014?”
The Infographic below shows the results: