Must be fully IT Literate, proficient in Microsoft Office, Microsoft Word, Mail Merge, Excel and Access. Knowledge of Macros, Visual Basic and SQL would be advantageous.

Need to be able to work to tight deadlines and multi task, must have a good attention to detail.

Training: Full training will be given.

Position: Full Time (Immediate start)

Benefits: 20 days holiday, Life Insurance, onsite parking

Please apply with a full CV to: Indran Saravanamuttu

Indran.s@centralmailing.co.uk

…why not discuss your next mailing campaign with us and benefit from our 19 years of industry exprience???

The link is http://www.ivaluethearts.org.uk/

I hope that you can share this great resource out with others and keep as many people informed about the plans for the arts  and how you can help strengthen the arts in your area. The website is very easy to use and the more users and subscribers there are, the stronger the message.

We hope that you have noticed that we have recently revised and updated our website. We are very pleased with it and hope you find it clear, informative and above all useful.  As a visitor to the new site, can we ask that you take a couple of minutes to have a really good look around and then detail your feedback, (both good and bad) below?

It would be great to read your thoughts regarding the new site, and in fact anything to do with Mailing and Central Mailing Services, as we value all feedback.

Thank you in advance, we look forward to reading your comments.

1. When did you last review the service you recieve?

2. How pro-active is your mailing house? Do they call you? Do they chase your next mailing and build a future schedule for the year?

3. Are they suggestive, will they offer possible solutions and alternatives to get the most out of your mailing at the best possible price?

4. Do they carry the following quality certifications? ISO 9001 and ISO 14001 and Royal Mail Mailing House Scheme membership a combination that only 1 in 7 mailing houses have attained.

5. Are they Customer driven or Production driven?

6. Are they Flexible and able to adapt to a change of brief or delivery dates?

7. Do they provide you with a free data ‘health check’ when requested?

8. Do they provide a dedicated Account Manager; acting as one point of contact?

9. Are they financially stable, can they provide a recent credit report?

10. Do you get a personal service?

If the answer is ‘No’ to any of the questions above, then it is time that you reviewed your current supplier and talk to us…

Cost; while a very important element in any comparison, should not be your only criteria, it is very easy to look at just the price, forgetting that without quality, service and stability a supplier can very easily fail to deliver and exceed your expectations.

Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns.

Advertising Mail Facts and Figures

• In the last ten years advertising mail volume has increased by 87% and expenditure has increased by 118%.
• Advertising mail delivers, on average, £14 return on investment for every £1 spent.
• Advertising mail grew 42% in the last five years whilst the advertising market as a whole grew by just 16%.

Consumer Advertising Mail Trends

• Consumer advertising mail is estimated to generate nearly £27 billion worth of business a year (a 2.3% increase).
• Mail is the most responsive advertising medium, with 60% of consumers ever responding, and 37% responding in the last twelve months.
• 60% of consumer advertising mail is opened and 40% is read.
• 56% of consumers have purchased after receiving advertising mail – warm mailings perform best, with 38% of consumers buying from these at some point.
• Consumers have always valued advertising mail for two qualities – value for money and convenience.
• The experience of buying products driven by advertising mail is a satisfying one for 82% of consumers.

Business to Business Advertising Mail trends

• Business managers open 82% of the advertising mail they receive.
• 36% say that they find mail very or quite useful when compared to other advertising media.
• 32% of managers say they always open their mail and 30% say they open it if it looks relevant.
• 36% of managers have responded to an advertising mailing in the last month and 22% in the last six months.
• Of those managers who responded to a mailing, 12% spent £200-£500 and 1% spent £5,000 to £10,000.

Mail is a unique one-to-one advertising medium and, as such, it can bring a range of benefits, including maximum accuracy, relevance, effectiveness, measurability and return on investment. At the same time, it minimises the waste and negative brand impacts that can result from sending the wrong message to the wrong person at the wrong time.

Selective Reach
Mail is the most targeted form of advertising available, so it is the most efficient in reaching the relevant customers. You can essentially select your own audience and talk to them on a personal level. It is often this individual attention to which consumers respond.

People Really Respond
In a survey of 3,942 advertising mail campaigns:

• The average response rate for both b2b and b2c was 11.6%*.

excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.7%.

• The average response rate for b2b campaigns was 10.9%*.

excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.2%.

• The average response rate for b2c campaigns was 12.1%

* excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 7.1%.

Source: DMIS Response Rates Survey