Bank Direct Mailing: Rejuvenate your direct mail campaigns
Many banks understand the importance of incorporating direct mail in their overall marketing strategy, but even the most proven marketing techniques need to be refined and improved to entice and retain loyal customers. Central Mailing can help you maximise ROI by delivering high quality direct mail campaigns to drive more people to put their trust and finances in your bank. With a huge range of services available, we can provide the complete bank direct mailing strategy, including:
- Data Management
- Mail Fulfillment
- Creative Service such as design and copywriting
- SMS Campaigns
- Storage and Distribution
- Postage Solutions
- Email Broadcasts
Having been helping banks and other financial institutions with their mail campaigns since 1992, we’ve evolved to deliver full campaign management.
Will Direct Mailing work for your bank?
A growing number of banks are revisiting direct mail as part of a multichannel marketing strategy, and one of the biggest benefits of direct mail today is there’s less of it in people’s homes. Over the past 10 years, digital marketing, electronic billing, and other market forces have contributed to a 27% drop in total mail volume, meaning when people do receive high quality brochures, flyers or letters, they take the time to read it. So with this window of opportunity, it’s important to do everything you can to make an impact, and that’s where we come in. Our dedicated account managers can work with you to produce campaigns that unlock your full potential and increase your response rate. Whether you’ve been using bank direct mailing sporadically in the past or are looking for a new provider to find ways of being more creative, we can meet your needs. We operate out of a single 46,000 square foot site at Gravelly Industrial Park in Birmingham, and we’ve invested in a production centre packed with automated mailing machines to fulfill any number of mailings.
As discussed, many banks are now taking on a multichannel approach, and direct mail can complement other marketing methods, such as social media and email. We’ve helped a number of banks use direct mail to drive new and existing customers to desktop and mobile channels with digital calls-to-action like promotion codes, QR codes and personalised URLs
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Learn more about our Direct Mailing Services for banking brands
According to the Digital Banking Report 2017, 34% of financial institutions allocated 50% or more of their media budgets to traditional media. So whether you’d like to improve your response rates with ‘lumpy mail’, personalise your brochures and letters for your recipients or come up with a clear promotion with excellent copywriting and design, we can meet your needs.
We stay at the cutting edge of the latest technologies, whilst our core ethic, which runs throughout our team, is providing a great service and helping you reach the right audience to win more business. You can learn more about us and how we can help you with bank direct mailing by calling us today on 0800 699 0501. Alternatively, you can send us a message or email us at firstname.lastname@example.org and we’ll be back in touch as soon as we can.