3 Tips for Planning a Direct Mail Campaign

Before you plan your next direct mail campaign, consider these 3 tips to make the most of out of your mailing:

#1 Quality

The overall quality of your mailings speaks volumes about your organisation.

It is important for direct mail to accurately reflect your brand and everything your business represents. Poorly assembled, low-quality direct mail can easily harm your chances of making a sale. Similarly, high-quality attractive mailings will generate far more positive responses.

Take care in selecting materials, images and colours that will appeal to your target audience and try to personalise mailings to help make recipients feel more valued.
Tip: Looking out for quality standards such as ISO 9001 is a useful way to help make a decision when choosing reliable direct mail service providers.

#2 Value for Money

When producing a direct mail campaign, it is important to find the right balance between costs and quality. Low cost doesn’t have to mean low quality. There are plenty of ways to make savings without compromising on the overall standard of the mailing.

Money can be saved on printing styles as well as fulfilment and postage options. It is important to remember every campaign is different, and will likely have different requirements. Working with your direct mail service provider to find a custom solution will help you design a more relevant campaign for your audiences and save you money.

#3 Data Management

A complete and accurate data set is an important component of any successful mailing.

You may have an excellent design, with great content and a killer call to action, but it’s all for nothing if it fails to reach the intended recipient! Regular cleansing and database management will help minimise issues associated with incorrect mailing addresses or missing information that can impact your return on investment (ROI).
Similarly, it is just as important for your data to target the right people. If you are mailing content to people who aren’t part of your target demographic you’re wasting valuable resources as well as risking negative reactions from unwilling recipients.

Maintaining an accurate data set is a simple way to increase the effectiveness of your direct mail marketing campaigns and maximise long-term ROI.

Make the most out of your mailings

The more time and consideration you put into your mailings, the more you’ll get back from them.

For more information about planning a direct mail campaign, get in touch with our experienced team. We’d love to help create the perfect solution for you:

Phone: 0800 699 0501

Email: enquiries@centralmailing.co.uk

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