Black Friday 2017 – Direct Mail Marketing
Originating in the US, Black Friday has been adopted by the UK in recent years and now unofficially marks the beginning of the Christmas shopping period. Many businesses offer huge reductions in price as crowds of people flock to stores to try and get the best bargains of the year.
Black Friday is an event that takes place each year on the final Friday of November. In 2017 it will occur on November 24th.
As time has gone by Black Friday has transitioned away from being exclusively a one-day event. Many stores now offer reductions in the week building up to Black Friday, as well as for a number of days afterwards. Black Friday has evolved into an online and offline event, with many businesses offering customers the chance to secure bargains from the comfort of their own home.
Cyber Monday is the name given to one of the biggest online shopping days of the year, traditionally taking place the Monday after Black Friday. Retailers small and large offer reductions to their online offerings with some of the biggest savings being found on high-value tech products such as televisions, tablets and computers.
In recent years retail sales have begun from the start of Black Friday week, through to Cyber Monday and beyond. This extended period of time is a fantastic opportunity for businesses to utilise direct mail campaigns to generate additional revenue.
At Central Mailing Services we are able to assist with all elements of your Black Friday direct marketing needs, including:
Our print services are perfect for Black Friday marketing campaigns. We can assist with a wide variety of jobs including fliers, leaflets, brochures and catalogues. Wide-ranging personalisation options and high-quality print finishes can give your campaigns a personal touch that really resonates with audiences.
At CMS we regularly handle large-scale mailing and fulfilment tasks. Fully automated mailing machines and dedicated hand-fulfilment services enable us to enclose all kinds of mail orders quickly and efficiently.
As an established mailing house, we are able to negotiate excellent rates on postage that help save you money. We offer highly competitive prices that cost much less than sending with Royal Mail.
At CMS we offer multiple options for print, fulfilment and mailing that provide the best value for your budget. Our services are flexible and our knowledgeable team are happy to help find the perfect solution for you.
All of our operations are GDPR compliant and we are proud to maintain our ISO 27001 standard for information security.
To plan the perfect direct mail campaign, call us on 0800 699 0501, or click the link below to get in contact.