Direct Mail – Usage statistics
The average UK customer spends almost £600 as a result of receiving advertising mail each year.
Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns.
Advertising Mail Facts and Figures
Consumer Advertising Mail Trends
Business to Business Advertising Mail trends
Mail is a unique one-to-one advertising medium and, as such, it can bring a range of benefits, including maximum accuracy, relevance, effectiveness, measurability and return on investment. At the same time, it minimises the waste and negative brand impacts that can result from sending the wrong message to the wrong person at the wrong time.
Mail is the most targeted form of advertising available, so it is the most efficient in reaching the relevant customers. You can essentially select your own audience and talk to them on a personal level. It is often this individual attention to which consumers respond.
People Really Respond
In a survey of 3,942 advertising mail campaigns:
excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.7%.
excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.2%.
* excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 7.1%.
Source: DMIS Response Rates Survey
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