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GDPR and Customer Data – Is Your Business Prepared?

The GDPR is scheduled to come into force across the European Union on 25 May 2018, yet many businesses still don’t know exactly what to expect.

It is critical for organisations to understand the GDPR and prepare adequately. Failure to comply can result in potential fines of up to 4% of global turnover, or 20million euros.

In this article, we take a look at how the GDPR will affect businesses and marketers as well as addressing a number of issues organisations currently face with data management, including:

• Common data issues
• An overview of the GDPR
• Important points to take from the GDPR
• The impact of the GDPR enforcement on marketers
• Opportunities presented by the GDPR
• and more

The introduction of the GDPR should be seen as an opportunity for businesses to improve, not as a problem they are being forced to deal with. With the right action, businesses can improve the efficiency of their data management and marketing and benefit in the long-term.