Google Believes in the Power of Direct Mail!

You probably wont be surprised in hearing that over 1.3 billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use Direct Mail to advertise its products and services. Well, think again, because that’s just what Google is doing. Google is using Direct Mail combined with email blasts to advertise £100 worth of free Pay Per Click (PPC) advertising. Executives at the Internet giant know that by employing an integrated marketing campaign they’ll hit all types of potential customers—those that respond to electronic messaging and those that don’t.

Direct Mail is still in the race!
Direct marketers, business owners and managers, advertising agency executives, and buyers of commercial printing know it’s important to keep Direct Mail services in the marketing mix!

It may be hard to believe, but tech-savvy and incredibly profitable companies like Google depend on Direct Mail to drive traffic to their websites, and to inform customers and prospects about their products and services by using either an effective QR (Quick Response) code or a persuasive call-to-action.

Internet advertising isn’t well received
Another big reason why companies like Google use Direct Mail is that they know people are more apt to ignore Internet advertising and marketing emails because they see and receive so many of them. The Google’s of the world also know that a growing number of computer users fear getting computer viruses or becoming victims of identity theft, and therefore they trash emails and shy away from responding to a lot of Internet advertising.

The Statistics!
Many marketers don’t realize that the pendulum is swinging back the other way towards good old Direct Mail. If you still believe the Internet is the be-all and end-all of marketing, consider the results of the third annual Sign of the Times survey sponsored by FedEx Office. The survey queried 500 small business owners employing 5 to 100 employees and whose companies generate £100,000 or more in annual revenue. Among other things, the survey found that:

  • 87% of respondents indicated that printed marketing and advertising tools are somewhat-to-very effective in driving customers to their businesses.
  • 57% of surveyed owners aged 18-34 believe in the power of flyers and brochures.
  • 44% of all respondents said they plan to increase communication with existing and potential customers via a printed piece such as a newsletter or direct mail.

Have you been using online advertising for too long? Get in touch with Central Mailing Services to begin your Direct Mail Campaign!

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