Putting A Price On Direct Mail

£14 billion direct marketing industry expected to grow by 7% in 2012, new report reveals:

Research published (31 July) by the Direct Marketing Association (DMA) has revealed a projected growth of 7% in the direct marketing industry in 2012 just days after the Government announced the UK economy had shrunk by 0.7% in the second quarter of the year.

UK businesses reported spending £14.2 billion on direct marketing in 2011 and forecast their expenditure to increase by 7% in 2012 to nearly £15.2 billion.

The report reveals that UK companies on average attribute 23% of their total sales to direct marketing. Attributing a quarter of their overall turnover to direct marketing.

The study also reports a projected increase in the number of people employed by the direct marketing industry. Total industry headcount in 2011 topped 530,000 workers in 2011; this is expected to rise by the end of 2012.

Commenting on the findings Chris Combemale, executive director of the DMA, said:

“While the UK remains mired in a protracted recession, the creative industries are among the few that are performing strongly, with direct marketing in particular making an outstanding contribution to the UK economy.”

“As Putting a price on direct marketing demonstrates, the Government must make every effort to ensure the industry can continue to play its part in dragging the UK out of recession.”
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