Putting A Price On Direct Mail
£14 billion direct marketing industry expected to grow by 7% in 2012, new report reveals:
Research published (31 July) by the Direct Marketing Association (DMA) has revealed a projected growth of 7% in the direct marketing industry in 2012 just days after the Government announced the UK economy had shrunk by 0.7% in the second quarter of the year.
UK businesses reported spending £14.2 billion on direct marketing in 2011 and forecast their expenditure to increase by 7% in 2012 to nearly £15.2 billion.
The report reveals that UK companies on average attribute 23% of their total sales to direct marketing. Attributing a quarter of their overall turnover to direct marketing.
The study also reports a projected increase in the number of people employed by the direct marketing industry. Total industry headcount in 2011 topped 530,000 workers in 2011; this is expected to rise by the end of 2012.
Commenting on the findings Chris Combemale, executive director of the DMA, said:
“While the UK remains mired in a protracted recession, the creative industries are among the few that are performing strongly, with direct marketing in particular making an outstanding contribution to the UK economy.”
“As Putting a price on direct marketing demonstrates, the Government must make every effort to ensure the industry can continue to play its part in dragging the UK out of recession.”
To find out more, click on the link below and read away..