Why Digital Print? The benefits
Digital print, is a newcomer in the history of printing since its launch in 1993, Digital printing has taken the print world to new heights as an economically viable way to produce small runs. Digital printing levels the playing field between small businesses and large corporations, this was a huge step forward. The following details the benefits of digital printing and how you can use digital printing as part of your marketing strategy.
With Digital the method of printing can boost the environmental printing certifications of any company. Unlike conventional printing, there are no Pre-press stages between the digital document file (PDF) and the final print, so there is no need for, film plates or photo chemicals that were previously more used.
Digital printing offers a quicker response time due to its minimal setup per print job. It simplifies the printing process, traditionally plates and film had been used in the process but are becoming redundant, there is no press make-ready needed, no plate mounting, no registration adjustments and no ink keys. There are less steps and people involved in the printing process, and as result the final product can be delivered quicker than the more traditional methods.
Traditional printing services have always had print job thresholds or minimum orders required when you used their services.
Digital now offers companies the flexibility of the printing press, digital printing companies do not have these sorts of boundaries, proving the freedom for the businesses and individuals to save and get the exact amount that they need enabling companies to make financial savings is another benefit offered by digital printing.
Digital printing is the ideal method of producing short to medium runs in more effective ways than traditional print.
1: Digital data is easily stored and updated; therefore changes are easily made either prior to printing or in the following batch.
2: Digital printing allows more companies to be more effective with print management for example there is now no need for bulk stock Paper, Ink Etc.. which means it is more environmentally friendly too when it comes to wasting products.
Short runs offered by digital print mean that It is economic both in the sense of time and finance.
I believe that this is the future of print.
Digital printing has the power to change the marketing platform now by having the capability to make every print personalised this could include unique content, such as the customer’s name, personalised URL and relevant images.
The customer experience of extensive variable data combined with the power of digital print personalisation is a very marketing tool in itself aimed directly at the client.
Personalising marketing campaigns helps improve the response rate because people are more likely to engage with content that’s relevant to their interests.
However other methods of print only allow a static ‘one size fits all’ message per print run.
Companies need to communicate effectively with their customers and digital printing can now provide them with this level of customer experience and immersion necessary to drive a sale.