Why Use Direct Mail?

Direct mail is often referred to as the dinosaur of the marketing industry, and that’s especially been the case as we’ve headed deeper into the digital age. That said, there’s no sign of direct mail going extinct any time soon, in fact, it’s enjoying a bit of a resurgence right now.

It’s no secret that technological advances have given way to a huge range of communication channels, such as websites, blogs, email and social media accounts. That said the huge popularity of these channels is one of the reasons why direct mail is still very much alive and kicking. Research by The Direct Marketing Association (DMA) found that with more promotional options online today, direct mail still manages to outperform email.

Direct mail is now seen as the unique option because it provides a sensory experience where prospective customers can feel and touch the mail in the comfort of their own home, rather than skimming through an email or website in a few seconds. We know full well that direct mail campaigns work best when they’re designed and managed correctly, and these are just a few of the reasons why you should consider it as a part of your marketing mix:

Highly targeted
Personalised
Tangible
Familiar
Cost Effective
Engaging
Proven Track Record
Memorable
User Friendly

Too many companies focus all their marketing efforts online in a bid to improve their digital presence, but one of the key advantages of direct mail is that it’s very easy to analyse the results of a campaign. You can easily check the number of responses, leads, answers to your surveys and voucher redemptions. We believe every well-rounded and carefully considered marketing strategy should include direct mail, and from our experience, the most powerful marketing campaigns are those that combine print and digital. And this is something that Central Mailing Services can provide for you.

If you’re interested in Direct Mailing services, then give us a call to discuss – 0800 699 0501 or alternatively, fill out the form below.

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