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Black Friday 2017 – Direct Mail Marketing

Black Friday 2017 What is Black Friday? Originating in the US, Black Friday has been adopted by the UK in recent years and now unofficially marks the beginning of the Christmas shopping period.  Many businesses offer huge reductions in price as crowds of people flock to stores to try and get the best bargains of…



Why Use Direct Mail?

Direct mail is often referred to as the dinosaur of the marketing industry, and that’s especially been the case as we’ve headed deeper into the digital age. That said, there’s no sign of direct mail going extinct any time soon, in fact, it’s enjoying a bit of a resurgence right now. It’s no secret that…



Let us help you get back to school!

Get back to school! We understand going back to school is a mad rush and that’s why were are here to take some of the stress off your hands. We have been helping nurseries, schools, colleges, and universities provide the education they deliver for over 20 years! What have we done in the educational sector?…



How should you personalise a Direct Mail Campaign

How should you personalise a Direct Mail Campaign First of all, there are many ways to personalise a direct mail campaign. But which ways are most successful?   Personal information Adding personal information is the most obvious frequently used example of personalisation: Gender – Personalise the mailshot by gender where there is likely to be a…



Personalised Direct Mail Campaigns

Personalised Direct Mail Campaigns

Personalised Direct Mail Campaigns Why personalise your direct mail campaigns? Personalising your direct mail will increase the open rates of your mailings without a doubt. How inclined are you to open a letter that says ‘Dear Homeowner’ or “To the Occupier”? Not so much compared to a letter with your name on it. This is…



benefits of direct mail

Benefits of Direct Mail

Benefits of Direct Mail Online marketing has made a massive impact in the advertising world. Never the less, Direct Mail Marketing still remains one of the simplest and most powerful ways to convey your message. It is direct and most effective to reach your target market. A thoroughly planned direct mail campaign can grab the…



Digital Marketing

How and why to use multi-channel marketing!

What Is multi-channel Marketing? Multi-channel marketing is more than just having a nice website and a couple of tweets on Twitter. It is set of strategies that are designed to bring people to your website and convert them to customers. Millions of people are using various methods each day to search for things they need.…



Marketing in the digital world

Why Digital Marketing Is Important.

Digital Marketing There’s no denying that the world has become extremely digital over the last years. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers, and tablets. The list goes on. Why is digital marketing so important? While the majority of the population have an…



History Behind The British Stamp

Penny Black and Beyond We use and see British Stamps every day as a country so where did they come from? History of British stamps Great Britain issued the world’s first adhesive postage stamp on 6 May 1840. The Penny Black; the foundations for British stamps, a design showing Queen Victoria, without the country name.…



bulk mail

What is bulk mail.

Bulk Mail. One of the many services we offer here at Central Mailing Services is Bulk Mail. It allows us to send out large quantities of mail at a highly reduced rate, making it a valuable service for businesses across the country. What is bulk mailing? As described above, bulk mail means to send mail…