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What is Bulk Mailing?

Bulk mailing refers to managing and sending large quantities of mail at reduced rates, so it’s an incredibly useful tool for any business looking to expand and reach new customers, whilst keeping costs as low as possible. It’s said that the average household receives 2 pieces of direct mail per day, whilst a single piece…



CMS Reach 100 TrustPilot Reviews

This week at Central Mailing Services we hit our first landmark figure for reviews on TrustPilot – 100 Reviews are a crucial part of the success of any business, and we are delighted to have achieved a TrustScore of 9.6 out of 10 and an overall rating of Excellent from our customers. Thank you to…



Using Barcodes to Improve Direct Mail

Improving Direct Mail with Barcodes Barcodes are a great tool to utilise with direct mail marketing. Simple to use, but highly effective, barcodes can be used to: Improve campaign effectiveness Provide live progress updates Monitor delivery rates Lower costs and reduce wastage Drive traffic to digital content Promote social media What is a Bar Code?…



Red Royal Mail post box

Royal Mail Release Special Game of Thrones Stamps

This week Royal Mail have announced that they will be releasing an exclusive themed stamp collection honouring hit TV show Game of Thrones. The collections are due for release early 2018 and are currently available for pre-order with a selected number of each item available. The collection includes first-class character stamps for a number of…



3 Tips for Planning a Direct Mail Campaign

Before you plan your next direct mail campaign, consider these 3 tips to make the most of out of your mailing: #1 Quality The overall quality of your mailings speaks volumes about your organisation. It is important for direct mail to accurately reflect your brand and everything your business represents. Poorly assembled, low-quality direct mail can…



GDPR and customer data

GDPR and Customer Data – Is Your Business Prepared?

The GDPR is scheduled to come into force across the European Union on 25 May 2018, yet many businesses still don’t know exactly what to expect. It is critical for organisations to understand the GDPR and prepare adequately. Failure to comply can result in potential fines of up to 4% of global turnover, or 20million…



Direct mail gift

Have you planned your 2017 Christmas Direct Mail Campaign?

Christmas themed direct mail campaigns are a great way to reach out to customers and prospects, build relationships and generate additional revenue. The Christmas and New Year period provide a fantastic opportunity to do something creative and memorable. Stand out from the crowd with custom Christmas colour schemes, unique inserts or dedicated gifts for your…



Haloween pumpkins

Halloween Horror Stories – Direct Mail

Direct Mail Horror Stories This Halloween we thought we’d get into the spirit of things and talk about something truly terrifying; what happens when things go wrong with direct mail?! We’ve compiled a list of our favourite direct mail horror stories. These are tales told to us by colleagues, customers and friends in the industry…



Brown shopping bags filled with black friday gifts

Black Friday 2017 – Direct Mail Marketing

Black Friday 2017 What is Black Friday? Originating in the US, Black Friday has been adopted by the UK in recent years and now unofficially marks the beginning of the Christmas shopping period.  Many businesses offer huge reductions in price as crowds of people flock to stores to try and get the best bargains of…



Why Use Direct Mail?

Direct mail is often referred to as the dinosaur of the marketing industry, and that’s especially been the case as we’ve headed deeper into the digital age. That said, there’s no sign of direct mail going extinct any time soon, in fact, it’s enjoying a bit of a resurgence right now. It’s no secret that…