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Central Mailing Services New Site at Gravelly Industrial Park

We’ve moved! Our New Home

We’re moving! As of 25th June 2018, Central Mailing will be operating from our brand new, 45,000 sq. ft super-site at Gravelly Industrial Estate, Birmingham. Leaving behind our home of 6 years in Kings Norton is difficult, but we will be taking plenty of fond memories with us. The relocation is a huge step for…



Customer Service Excellence for CMS

We’re delighted to announce that we have retained our Customer Service Excellence award for the second year running! But that’s not all… The on-site assessor was so impressed with our customer service standards that we have been awarded four Compliance Plus awards in the process. It’s safe to say we’re happy about it. CSE themselves…



Smartly dressed man reads laptop

Do You Need Consent to Send Ad Mail?

There is one question that we’ve seen repeating itself in GDPR discussions lately: “Do I need consent from a customer to send them direct mail, or are legitimate interests enough?” The Institute of Direct and Digital Marketing has outlined a clear and concise answer to this: Because direct mail is not electronic, it does not require consent…



May Blog Update | Big Things are Happening

April and May are proving to be an especially busy couple of months here at Central Mailing Services. Between onboarding a number of new clients and finalising preparations for the GDPR it’s been all systems go. The GDPR, in particular, has been a hot topic, with both internal preparations and external client work. We are…



Large Black Servers in a data centre

3 Data Handling Questions to ask your Mailing House

The mishandling of data is an issue many businesses face when sending mail. Poor storage and security, dodgy cleansing services and the sale of data is all too common. Many people are left wondering who to trust amongst all this. By asking these three questions you can make a more informed choice when selecting a…



Woman looking through rainy window

Direct Mail Transparency – Is your Mailing House Accountable?

The quality of your mail is a direct reflection of your business. You need to trust your mailing house will provide a service that does justice to you and your brand. Most people have faith in their mail orders being produced correctly, but how do you know for sure? Think about it… Would you notice if…



Laptop running analytics on table

Common Data Cleansing Terminology

In our last blog post, we discussed some of the benefits of data cleansing. Now we’re taking a look at some core data cleansing terminology and techniques. Understanding different techniques and definitions is an important part of understanding why data cleansing is critical to direct mail marketing campaigns. Common Data Cleansing Terminology Suppression List A…



Benefits of Data Cleansing

What are the Benefits of Data Cleansing? Data cleansing is… Data cleansing is the process of altering data to ensure it is accurate and correct. A data set is checked manually as well as against various databases to: Remove duplicate copies Remove or amend incorrect details, such as physical addresses or out of date emails…



Environmentally Friendly Mailing House

Environmentally Friendly Mailing House

Mailing Houses Are Environmentally Friendly! Many believe that a mailing house can’t possibly be environmentally friendly, but this isn’t true. Central Mailing takes the environment seriously and we like to make sure we take care of it properly. Let’s find out how: Biodegradable Poly: We carry out a lot of polywrap jobs which means a lot…



What to Expect from a Quality Mailing House

Deciding how to manage your direct mail can often be a difficult task. Do you outsource? Do you try and manage your needs in-house? Or even a mix of the two? Before making a decision it’s important to know what you can gain from using a specialised mailing house for your direct mail needs. Here’s…