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Our Top Five Mail Pieces – October

1)  This month, we begin with a catalogue mailing, wrapped in Polythene. Enclosed within this is a carrier sheet containing a Personalised PPI in the top right hand corner. Also printed onto the carrier sheet is an offer for the customer to receive 10% off their next order with the company. The catalogue itself contains…



Our Top Five Mail Pieces – September

1)     To kick off our favourite mailings this month, we start with a very simply designed die cut 4 printed pages flyer, provided by a large university. The mailing is folded, and held together with a low tack gum along one edge to seal. The front of the flyer is predominantly blue with a reference…



Our Top Five Mail Pieces – July

1)      We recently put an article on our website discussing how simple marketing methods are effective and send a clear and direct message to clients. A mailing from a university demonstrates this perfectly. They have used an oversized mail piece, which is folded and sealed with glue dot enabling a smart and subtle finish. On…



Top five mail pieces – June | Monthly Mailings

1) We recently made a blog post talking up how colours are used in marketing materials and what different colours mean – and this mailing from a luxury goods collection is a perfect demonstration. Mailed in a gold envelope, it contains a two-ply insert that is matte black, denoting sophistication and elegance. The writing printed on…



History of Direct Mail

Ever wondered where direct mail began? The earliest known direct marketing comes from the year 1000 B.C., where an Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. That papyrus was recovered in Thebes and now stands on display in the British museum. Other ancient…



Effective Colours for Direct Mail

When you next look at a direct mail piece, why not stop for a second to look at the colour? Most of us are so immune to colour on a surface level that we don’t even realise how it affects our mood or behaviour. Therefore, knowledge of the correlations between colour and human behaviour are…



Why direct mail is better – scientifically proven

We always talk about the benefits of direct mail, but rather than just talking about it, we decided to get really touchy-feely and see whether there were any scientific benefits to physical methods of direct marketing. To this end, we’ve been very interested in a study requested by Royal Mail to establish how direct mail…