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Quick tips for creating and managing data for direct mail

At Central Mailing Services we understand that creating and managing data for postal mailings can be quite a challenge. As such, we’ve put together some quick and easy tips to help you get the best from your data. Royal Mail puts together towns and cities without making a distinction between the two. For example, Birmingham and…



Our top five mail pieces – May

1) An exhibition mailing for an art gallery that comes in C4 and C5 variants. The larger of the two pieces is concertina folded card, the artwork on which has been UV coated for a glossy finish that truly brings the exceptional art to life. Photographs and descriptive text of the author join a series…



Our top five mail pieces – April

1) This non-windowed C5 envelope mailshot contains two enclosed items. The first is a pretty standard machine folded, laser printed mono A4 letter for the customer. It’s the second piece that draws attention. What looks at first like a simple A5 card opens to reveal fold-out paper that is all at once a feat of…



Why direct mail is still a power for good

Royal Mail’s price increase announcement at the end of March brought the media spotlight back on the mailing industry. Yet while most of the focus has been on the increase in costs for first and second-class stamps, which have risen by 30% and 39% respectively, there has been less talk on the effect on business…



Strength to strength

During the typically “quiet” period in Direct Mail (July & August) CMS went against the trend by introducing 15 new customer’s; 6 of which within the Performing Arts sector and 9 within the Private sector. …why not discuss your next mailing campaign with us and benefit from our 19 years of industry exprience???



Join up and show your support for the arts

We are proud to work very closely with the performing arts in England and Wales. At present, times are very tough in terms of funding for the arts. Please do visit this site and pledge your support to a very worthy cause. The link is http://www.ivaluethearts.org.uk/ I hope that you can share this great resource out with…



10 THINGS TO ASK YOURSELF…

Use the 10 point guide to challenge your supplier and to make sure you get the very best from your mailing…. 1. When did you last review the service you recieve? 2. How pro-active is your mailing house? Do they call you? Do they chase your next mailing and build a future schedule for the…



Direct Mail – Usage statistics

The average UK customer spends almost £600 as a result of receiving advertising mail each year. Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns. Advertising Mail Facts and Figures In…