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3 Data Handling Questions to ask your Mailing House

The mishandling of data is an issue many businesses face when sending mail. Poor storage and security, dodgy cleansing services and the sale of data is all too common. Many people are left wondering who to trust amongst all this. By asking these three questions you can make a more informed choice when selecting a…



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Common Data Cleansing Terminology

In our last blog post, we discussed some of the benefits of data cleansing. Now we’re taking a look at some core data cleansing terminology and techniques. Understanding different techniques and definitions is an important part of understanding why data cleansing is critical to direct mail marketing campaigns. Common Data Cleansing Terminology Suppression List A…



Benefits of Data Cleansing

What are the Benefits of Data Cleansing? Data cleansing is… Data cleansing is the process of altering data to ensure it is accurate and correct. A data set is checked manually as well as against various databases to: Remove duplicate copies Remove or amend incorrect details, such as physical addresses or out of date emails…



Environmentally Friendly Mailing House

Environmentally Friendly Mailing House

Mailing Houses Are Environmentally Friendly! Many believe that a mailing house can’t possibly be environmentally friendly, but this isn’t true. Central Mailing takes the environment seriously and we like to make sure we take care of it properly. Let’s find out how: Biodegradable Poly: We carry out a lot of polywrap jobs which means a lot…



What to Expect from a Quality Mailing House

Deciding how to manage your direct mail can often be a difficult task. Do you outsource? Do you try and manage your needs in-house? Or even a mix of the two? Before making a decision it’s important to know what you can gain from using a specialised mailing house for your direct mail needs. Here’s…



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5 Reasons to Read Direct Mail Reviews

You wouldn’t buy a gift off of amazon without first checking the reviews thoroughly and comparing… Why should using a mailing house be any different? Reviews are a critical part of business. They show you who to trust, so it should be an immediate red flag if a business doesn’t have reviews available. Here are…



Direct Mail set for GDPR Boost

Industry experts are predicting the direct mail industry could be set for a period of increased growth as a result of the introduction of the GDPR. As everyone is aware by now (or at least should be!) the GDPR is due to be officially enforced in May 2018. Once this happens there will be several…



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Account Managers in Direct Mail

What is an Account Manager? Most people will have heard of the phrase account manager in business, yet many will still be unsure as to what the job actually involves. Generally, an account manager is responsible for managing relationships with the clients of an account on a day-to-day basis. Most account managers operate in business-to-business…



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Reducing Direct Mail Plastic Waste

It is no secret that excessive amounts of plastic waste are entering our ecosystems, contaminating oceans and other natural environments. Plastic wrapping is massively damaging if it is not disposed of correctly. Organisations in every industry should be actively working to minimise the impact their business has on the environment, and here at Central Mailing…