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Using Barcodes to Improve Direct Mail

Improving Direct Mail with Barcodes Barcodes are a great tool to utilise with direct mail marketing. Simple to use, but highly effective, barcodes can be used to: Improve campaign effectiveness Provide live progress updates Monitor delivery rates Lower costs and reduce wastage Drive traffic to digital content Promote social media What is a Bar Code?…

Red Royal Mail post box

Royal Mail Release Special Game of Thrones Stamps

This week Royal Mail have announced that they will be releasing an exclusive themed stamp collection honouring hit TV show Game of Thrones. The collections are due for release early 2018 and are currently available for pre-order with a selected number of each item available. The collection includes first-class character stamps for a number of…

3 Tips for Planning a Direct Mail Campaign

Before you plan your next direct mail campaign, consider these 3 tips to make the most of out of your mailing: #1 Quality The overall quality of your mailings speaks volumes about your organisation. It is important for direct mail to accurately reflect your brand and everything your business represents. Poorly assembled, low-quality direct mail can…

GDPR and customer data

GDPR and Customer Data – Is Your Business Prepared?

The GDPR is scheduled to come into force across the European Union on 25 May 2018, yet many businesses still don’t know exactly what to expect. It is critical for organisations to understand the GDPR and prepare adequately. Failure to comply can result in potential fines of up to 4% of global turnover, or 20million…

Direct mail gift

Have you planned your 2017 Christmas Direct Mail Campaign?

Christmas themed direct mail campaigns are a great way to reach out to customers and prospects, build relationships and generate additional revenue. The Christmas and New Year period provide a fantastic opportunity to do something creative and memorable. Stand out from the crowd with custom Christmas colour schemes, unique inserts or dedicated gifts for your…

Haloween pumpkins

Halloween Horror Stories – Direct Mail

Direct Mail Horror Stories This Halloween we thought we’d get into the spirit of things and talk about something truly terrifying; what happens when things go wrong with direct mail?! We’ve compiled a list of our favourite direct mail horror stories. These are tales told to us by colleagues, customers and friends in the industry…