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About Just Cashflow

Just Cashflow are a responsible specialist lender to growing UK businesses. They offer flexible funding solutions to businesses to help them manage their cashflow.

Businesses can borrow between £10,000 to £500,000 and funds can be accessed within a few days.

About the Mailing

Just cashflow approached Central Mailing Services because they wanted to implement a direct mail campaign to engage with young up and coming organisations. They wanted to focus on the types of business that have the potential for sustained success but may require some additional funding to achieve their goals.

The direct mail campaign was themed around engaging with companies celebrating their 1st 2nd and 3rd year anniversary. The campaign involved sending out direct mail to customers offering a congratulation on their achievement and making them aware of the loan options available to them to help build on their success. Each mailing included a customised celebratory postcard with a balloon attached.

In total, 30,000 items were produced for distribution around the U.K.

Central Mailing Services printed and personalised each mail piece before attaching the balloons by hand, and finally packaging and posting to U.K. addresses.

The Result

This campaign is an example of a simple direct mail piece that can be produced easily on a large scale. The personalisation and the clever addition of a balloon helped the campaign resonate with audiences.