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Direct Mail Campaigns with CMS: The tried-and-true approach

Did you know that Direct mail campaigns are ideal for all types of businesses?  There’s a tried-and-true method of marketing; the 40-40-20 rule. It suggests that the success and eventual ROI from your Direct Mail marketing efforts will be dependent upon three factors:

  • 40% of your success will depend on how effective your mailing list is.
  • 40% will depend on how compelling and valuable your message is.
  • 20% will come from everything else such as the design, copy, images, method and delivery date.

Direct mail campaigns

Since 1992, Central Mailing Solutions has been delivering complete Direct Mail campaigns fulfilment for a diverse range of clients. Successful direct mail campaigns takes into consideration demographics, target audiences  and the deployment of creativity and innovation. This is one part of a succinct strategy when developing some of the best direct mail campaigns. Our dedicated team is able to take care of absolutely everything, from the management and maintenance of the mailing list to designing, printing, personalising and addressing the mail. If you’d like to improve your Direct Mail marketing efforts and maximise ROI, call us today on 0800 699 0501 or email us at and we will get back to you within 24 hours and talk about best direct mail campaigns methodologies.

Successful Direct Mail Campaigns: The Complete Works

Central Mailing has been helping our customers run successful Direct Mail campaigns for over 25 years. Through sustained growth, we’ve continually invested in our plant, allowing us to utilise the very latest technology. Having evolved to offer in-house design services and all aspects of print and packaging, no direct mail campaign is too big or small for our dedicated account managers.

Our aim is to help make sure every aspect of your mailing works for you, helping you save valuable time whilst improving results using our tested successful direct mail campaign strategies. For our existing Direct Mail customers, we offer Email Broadcasts as a ‘bolt-on’ service so whether you’re looking to utilise print and digital platforms, we can meet your needs with a tailored marketing solution including storage and distribution.

As a UK based fulfillment house, our factory is home to many automated mailing machines. So whether you require a few hundred mailings at a time or five hundred thousand, we’re equipped to handle your job with ease and proud to provide the best direct mail campaigns to meet your marketing objectives and goals. Our fulfillment services play a crucial role in Direct Mail campaigns, and this includes Automated Folding and Finishing, Automated Envelope Enclosing, Hand Fulfillment and Polythene Enclosing.

Direct Mail and Marketing: Why we’re seeing a resurgence?

What’s interesting right now, is that Direct Mail Campaigns are enjoying an impressive resurgence, mainly because marketers, business owners and advertisers recognise potential for boosting their brand’s visibility. Research by The Direct Marketing Association (DMA) found that in spite of an increase in the number of promotional options online, Direct Mail campaigns outperforms Email. As an example as to why this is the case, 79% of households will at least skim the Direct Mail they receive compared to web pages which are skimmed in just 15 seconds. There’s also the fact that print provides a sensory experience where prospective customers can feel and touch the mail in the comfort of their own home.

If you’d like to learn more about the advantages please do not hesitate to contact a member of our team for more details on 0800 699 0501, or alternatively you can send us an email at and we’ll get back to you as soon as we can.