We’ve been providing direct mail services throughout the East of England since 1992, helping a multitude of organisations take full advantage of sophisticated print, fulfilment and mailing technology to improve speed, efficiency and accuracy – which in turn helps companies grow. Direct mail is still seen as a traditional marketing method, but there have been some considerable improvements in print and mailing technology in recent years, allowing businesses to utilise this personalised method of communicating on a large scale, whilst saving valuable time and maximising impact. It’s true that direct mail receives higher average response rates than any digital direct response channel, however, we also offer services such as personalisation and design to help optimise your mailouts.
Whether you’re based in Norwich, Cambridge, Yarmouth, Ely, Peterborough or any other location in the East of England, we can work closely with you to understand the level of support you need, delivering a completely tailored solution. Our breakdown of services includes (but is not limited to):
We know that every campaign is unique, and one week you may be sending out promotional letters and the next you’re mailing brand new catalogues to prospective customers. Campaigns change, as do goals and challenges, and your dedicated account manager is on hand to answer any questions, provide expert advice or make recommendations for future campaigns. Many mailing houses in the East of England don’t offer a personal, dependable mail production service that considers your needs.
Direct mail marketing is one of the single most powerful marketing tools, so whether you’re eager to increase footfall, attract leads, increase website visits, reach new prospects or drive sales, our friendly team can help.
From simple campaigns to highly complex projects with fully variable content, imagery and text, Central Mailing always focuses on starting with intelligent data. Our Bureau Department can handle all aspects of data management from cleansing to sorting, segmenting, deduplicating and security – all in line with ISO requirements.
Did you know that 48% of customers believe information is easier to take in via direct mail? It’s a more personal, enjoyable and professional option than many online marketing methods. As discussed, that’s not to say it’s the only effective way to reach your audience and influence buyer behaviour. It’s not, but it’s the king in terms of achieving high open rates and response rates, and can work brilliantly alongside digital marketing techniques. So whether you require a few hundred mailings at a time or over 1 million, we’re equipped to handle your job with ease, whilst sharing in your marketing objectives and goals, measuring success along the way. To speak to us about your direct mail needs in the East of England, please contact us today.
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