With any successful marketing campaign, it’s crucial to understand who your customers are before you can even begin to target them. Direct mail may be seen as a traditional form of marketing, but at Central Mailing, campaigns are highly advanced. We help many organisations like yours in Scotland set up detailed tracking methods to accurately measure direct mail performance. Whether you intend to run local direct mail campaigns in Edinburgh, or create and implement effective direct marketing strategies UK wide or internationally, we can ensure you have the knowledge, equipment and personnel needed to maximise chances of success.
As discussed, smart data is critical. It’s no good having an outdated mailing list with duplicate addresses and incorrect details. Our first step with any mail campaign is to manage our clients’ data in the best possible way, ensuring it’s accurate, targeted and well-organised. This sets the foundation for a purposeful mailing, and allows us to proceed with our huge range of direct mail services in Scotland, such as:
As one of the leading mail houses covering the whole of Scotland, we operate out of a single 46,000 sq. ft. supersite. Situated in the heart of the UK, our home is packed with pioneering print, personalisation and fulfilment machinery so whether you require rapid automated paper & envelope enclosing, polythene enclosing, finishing or folding, we can fly through the fulfilment stage, ensuring your mail is ready to post exactly when you need it. Of course, not every company has the luxury of an in-house design team, but our graphic design department will ensure you’re completely covered. We know how to maintain brand consistency whilst getting the right message across in the most effective way, and we’ve been designing brochures, flyers, letters, financial statements, and posters for decades.
Data is one of the most important tools for direct mail. With the wrong data, the time spent on design, personalisation and postage is wasted as your mailer arrives at the wrong door. Our data management services are secure and compliant with national accreditations such as ISO 27001 and Cyber Essentials. We ensure that the information you’re using is verified, never duplicated, sorted and segmented to maximise your results.
We’re proud to have acquired a variety of awards and accreditations through the years, and our current certifications include:
Having developed fruitful relationships with countless organisations throughout Scotland and the rest of the UK, Central Mailing will never rush ahead with a campaign until we understand your goals, objectives, challenges and budget requirements. We feel it’s essential that we get to know your company, people and customers before recommending solutions that can deliver results that matter to you. Direct mail can certainly prove to be highly effective, and by working together, we can acquire a deep understanding, showing a real commitment to seeing your goals fulfilled.
If you wish to speak to us over the phone or arrange a meeting at our premises or have us come to your workplace, please send us a message or call us on 0800 699 0501.
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