One of the most effective ways to achieve a greater response rate in your marketing is by planning and executing direct mail campaigns. According to the Direct Marketing Association, direct mail’s average household response rate is 5.1% (compared to 0.6% for email, 0.6% for paid search, and 0.4% for social media). This is a sign that even in today’s hectic digital world where people feel flummoxed by online ads, traditional marketing is thriving, and there are plenty of ways Central Mailing Services can help you maximise ROI with highly targeted, engaging and measurable campaigns. We have a large number of clients based in Wales, so whether you’re considering setting up and running local, national or global campaigns, we can provide a tailored solution to save your marketing team time and money, whist maximising opportunities for increased leads, conversions and sales.
Mail fulfilment in its most basic form is the process of processing mail so that it’s ready to be posted, but there are plenty of specialist areas that require a great deal of careful consideration. Working with smart data is always the best way to begin a direct mail campaign, and it ties in perfectly with fulfilment. Whether you’re looking to grow your subscriber list, confirm to GDPR requirements, segment your audience or cleanse your list completely, we can ensure you begin every campaign with intelligent data. Our Bureau Department has 10 highly skilled individuals to handle all aspects of data management. We also provide personalisation, printing, fulfilment, storage, distribution and postage solutions, whilst our cutting edge fulfilment technology includes envelope enclosing machines with camera matching capabilities and camera verification – offering downloadable reports to show clients that each and every product has been mailed.
There are of course certain mailings we’re able to fulfil very easily by machine, but more complex or irregular mailings, Central Mailing Services can deliver hand-fulfilment, such as glue dotting, collation and enclosing.
Polythene is incredibly popular, especially for books, magazines, catalogues and member packs. Utilising the latest HP technology, we can address directly onto polythene and have not one, but two cameras fitted to one of our polywrap machines, giving us the ability to match documents as they are enclosed into polythene or paper.
We operate out of a single 46,000 sq. ft. supersite in the heart of the UK, capable of storing up to 3,000 pallets at a time. Whether you need a secure place to store print that’s ready for fulfilment, need to be able to view accurate stock counts at any given time or require a medley of storage, fulfilment and distribution services, we can ensure you only pay for the services you need.
With each and every one of our clients having a dedicated account manager, we’re only a phone call or an email away, so should you need some expert advice or an update on your campaign, you’ll never be passed from person to person. To learn more about CMS or to speak to us about how we can help you grow your business, please contact us today.
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