In its basic form, direct mail is the process of sending a physical piece of promotional material through a courier service to a home or a business. While direct mail is hailed as one of the most effective marketing methods, especially in terms of boosting open rates and response rates, there is a formula for success. Central Mailing is a top mailing company delivering solutions for clients in Wales and we’ve expanded our complete range of services over the last 26+ years to ensure brands take full advantage of this evolving marketing medium. From design to data management, print, personalisation, fulfilment, storage and postage, we provide full campaign management, utilising the latest technology to ensure organisations across all industries can produce and post quality, results-optimised mailings.
Widely recognised as a “traditional” marketing method, direct mail is quite the opposite and has evolved considerably in recent years, and here at CMS we’ve remained up to speed with the latest equipment, trends and techniques in the industry. It’s said that 77% of people open their mail as soon as they receive it (Epsilon), whilst the Direct Mail Association (DMA) report that two-thirds of people have purchased something because of a direct mail piece.
Having supported a diverse mix of clients in Wales from major towns and cities including Cardiff, Swansea, Newport and Wrexham, we’re experienced in producing highly targeted, measurable, personal, cost-effective and flexible mail campaigns, whilst our broad range of services can include, but is not limited to:
With a large UK based site capable of storing up to 3,000 pallets at a time, we are regularly storing catalogues, brochures, books and product samples for businesses based in Wales. Each mailing is protected by an ISO 27001 accredited team supported by 24 hour security, manned entry points, locked gates and a 32 camera CCTV system.
Like any online and offline marketing method, it’s important to consider areas for improvement, and there is plenty of room for testing and measuring success with direct mail. We can help you better understand your audience to produce campaigns that attract attention from the right individuals and engage with recipients effectively.
As a leading mailing company, Central Mailing Services have access to the best postage rates for both domestic and international postage. We have an in-house bespoke routing matrix that enables us to find the best price for our customers automatically, often using the services of multiple carriers to find the best price. With our in-depth knowledge of the system, we’re able to cut costs further by suggesting small changes in style and execution that can reap a big reward. As part of the service at Central Mailing Services, you’ll be assigned a dedicated account manager who can help keep your costs low and your results high.
So if you’re based in Wales and are on the lookout for a mailing company that’s experienced, knowledgeable, friendly and hungry to help you maximise return on investment, call Central Mailing Services today on 0800 699 0501.
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