What Is multi-channel Marketing?
Multi-channel marketing is more than just having a nice website and a couple of tweets on Twitter. It is set of strategies that are designed to bring people to your website and convert them to customers.
Millions of people are using various methods each day to search for things they need.
Why Do You Need multi-channel Marketing?
Every customer is different and every customer has different preferences for marketing materials. For example, one top buying customer could be checking their Email messages, meanwhile, a returning customer could be at home reading their mail. This is why it is a good idea to use multi-channel marketing to ensure your message gets across in the best possible way for the customer.
Having said this, using a brochure, direct mail or a catalogue etc. is extremely effective as printed material is known to be the most trustworthy form of marketing and can be kept for future use. Plus, everyone reads their mail and if done right, the response rates are much higher. However, an E-mail campaign or SMS campaign means your message can be read anytime and can link back to your website.
How To Maximise Results.
To maximise results when conducting multi-channel marketing, you should understand where your audience is. Maybe some of your customers check their emails regularly while others are more likely to trust print. You should try different platforms to see which work. For example, you may want to try sending out a catalogue and then follow up with an email campaign. Either way, Print and Digital material work best when combined this will help reach completely different customers, maximising how successful your overall campaign can be.
There are many courses online to help with other marketing tools, however, we can help with the Pritined mailing, SMS and E-mail campaigns!