The automotive industry is a vital part of the UK economy accounting for more than £82 billion turnover and £20.2 billion value added. With some 186,000 people employed directly in manufacturing and in excess of 856,000 across the wider automotive industry, it accounts for 12.0% of total UK export of goods and invests £3.65 billion each year in automotive R&D. More than 30 manufacturers build in excess of 70 models of vehicle in the UK supported by 2,500 component providers and some of the world’s most skilled engineers.

Central Mailing Services understand that the automotive industry is constantly under financial and environmental pressure. From emissions to production plant closures, innovation such as electric to independent servicing; the time has never been greater to use Direct Mail to increase both new car and maintenance sales.

In order to stand out from the crowd, you need a well-planned and well-executed marketing strategy. Clearly defined branding and targeted content can help you deliver a personalised experience that will give you the edge over the competition.

At Central Mailing Services we are experts in Direct Mail for the Automotive sector, we believe we have the experience and expertise to get the best ROI from your Direct Mail campaign. We work closely with Marketing Teams from designing, printing, personalising and mailing fast turnaround campaigns. We often turn a complete design, print & mail campaign around in 24 hours due to our in-house capabilities.

Direct Mail is proven to have a longer lifespan than other marketing method. It is the most likely form of communication to be stored and re-read or shared at a later date. In fact, a recent Royal Mail study has shown that 80% of all mail is opened and for every 100 mailing packs sent an additional 36 people viewed them

 

Why Choose Central Mailing Services As Your Automotive Mailing Partner?

Central Mailing Services have experience of processing mailings for manufacturers such as Bentley, BMW, Mini & Audi. We have helped promote new car models using very powerful Direct Mail concepts such as bespoke envelopes, variable data and image personalisation and the use of product samples such as chocolates and tea bags! These mailings tend to be heavily personalised helping to build a connection with audiences; increasing response rates and leaving a lasting impression.

We understand the need to engage with customers on a regular basis to maintain brand loyalty. Having invested time at dealership level we understand that revenue through the workshop is an important revenue stream, we therefore work with a number of dealerships and workshops to produce regular service and MOT reminder mailings, we dispatch these mailings daily, weekly and monthly and include follow-up mailings which include promotions. This form of customer communication has been incredibly successful and has led to further mailings such as alloy wheel repair and scratch / dent removal services. CMS manage the client’s database to output the correct mailings at the correct time based on when a customer vehicle requires servicing.

Central Mailing Services also work with a number of dealerships to conduct Direct Mail campaigns to promote manufacturer and dealer led incentives and offers such as attractive Finance deals and Manufacturer contributions and brand events. We are used to working at very short notice – our Award Winning Client Services Division are just a phone call away.

 

Our Capabilities

At CMS we operate from a 46,000 sq. ft. supersite located centrally in Birmingham, equipped with the latest technology and a skilled, customer focused 75 strong workforce. We are able to handle all stages of a Direct Mail campaign, including data management & cleansing, graphic design, print, personalisation, fulfilment and postage. All CMS orders are handled with the utmost care from start to finish. Multiple checking phases ensure there are no mistakes meeting ISO 9001 Quality standards. We also adhere to ISO 27001 Data Security and ISO 14001 Environmental standards. We hold the Cyber Essentials and NHS Toolkit accreditations. For customer service we hold the Customer Service Excellence Plus Award and we have a 5 star Trust Pilot rating. We are members of the MCA (Mail Consolidators Association) and Partners In Quality with Royal Mail.

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We’d love to help plan your next Direct Mail campaign.

We offer multiple options for print, fulfilment and mailing that provide the best bang for your buck. Our services are flexible and can be customised to deliver a personal, high impact experience that will resonate with your target audiences.

For more information, call us on 0800 699 0501, or click below to get in contact.

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Related Case Studies

MOT and Service Mailings

The Automotive sector has been a long-standing market for Central Mailing Services. One of our many Clients within the sector are a Nationwide chain of Autocentres, specialising in vehicle servicing, MOT’s and repairs. This well-known company prides themselves on their exceptional customer service and work extremely hard to ensure that they have some of the highest levels of repeat custom within the industry.

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We offer a wide-range of printing and mailing services, for businesses of all sizes. If you haven’t found what you’re looking for please give us a call or drop us an email. Our friendly team are happy to help!






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