Theatre is seen as part of the community with attendance having increased dramatically over the last ten years, with more young people getting involved than ever before. In England alone, there are over 2000 organisations that regularly produce and present theatre. Now is the perfect time to reach out to audiences, grow your following and create loyal fans for life.

In order to stand out from the crowd, you need a well-planned and well-executed marketing strategy. Clearly defined branding and targeted content can help you deliver a personalised experience that will give you the edge over the competition.

At Central Mailing Services we are experts in Theatre Direct Mail, we believe we have the largest Performing Arts client base in the UK. We work closely with the Marketing Teams from many venues around the country from What’s-On Guide mailings to designing, printing and mailing fast turnaround one-piece mailers for Shows which need a boost. We often turn a complete design, print & mail campaign around in 24 hours due to our in-house capabilities.

Why Direct Mail for Theatre Marketing?

Direct Mail is attention-grabbing, personal, tangible and most importantly it works! With a track record for getting foot flow through Theatre doors.

As a tangible product, Direct Mail is better able to captivate audiences and draw focus. Mailings can be customised to fit your Theatre’s unique image & brand, an existing production theme or even tailored specifically to individual recipients or groups e.g School’s or Corporate.

Mail personalisation is excellent for building a connection with audiences, increasing response rates and leaving a lasting impression.

Additionally, Direct Mail is proven to have a longer lifespan than other marketing method. It is the most likely form of communication to be stored and re-read or shared at a later date. In fact, a recent Royal Mail study has shown that 80% of all mail is opened and for every 100 mailing packs sent an additional 36 people viewed them

Our Capabilities

At CMS we operate from a 50,000 sq. ft. supersite located centrally in Birmingham, equipped with the latest technology and a skilled, customer focused 75 strong workforce. We are able to handle all stages of a Direct Mail campaign, including data management & cleansing, graphic design, print, personalisation, fulfilment and postage. All CMS orders are handled with the utmost care from start to finish. Multiple checking phases ensure there are no mistakes meeting ISO 9001 Quality standards.

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Time-Sensitive Theatre Marketing Mailings

We understand that Theatre schedules can be hectic, with multiple shows running over a short period of time. This can put a lot of pressure on Marketing Managers to meet deadlines, raise awareness and attract audiences. Fortunately, there is an easier way:

At Central Mailing Services we pride ourselves on our ability to handle time-critical mailings quickly and confidently without compromising on quality. Fast turnaround on quotes, state of the art technology and experienced staff enable us to meet even the toughest of deadlines.

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Deliver a Personalised Experience

The Theatre experience begins with your very first communication with a customer. Your Direct Mail should serve as an exciting taster of what’s to come, building anticipation for the main event. By utilising our design services, personalisation options including variable images, our print offering and a variety of enclosing options including bespoke hand fulfilment; we always aim to give your customers a refreshing Direct Mail experience unlike anything they have had before.

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We’d love to help plan your next Direct Mail campaign.

We offer multiple options for print, fulfilment and mailing that provide the best bang for your buck. Our services are flexible and can be customised to deliver a personal, high impact experience that will resonate with your target audiences.

For more information, call us on 0800 699 0501, or click below to get in contact.

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Related Case Studies

The Ambassador Theatre Group (ATG)

ATG are the global leader in live entertainment with close to 50 venues across Britain and the United States. They are internationally recognised as a leading producer of award-winning shows and are the market leader in theatre ticketing services.

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