What is Direct Mail?

Direct Mail is a powerful form of Direct Marketing whereby businesses send physical materials such as printed matter to their customer’s (past & present) and / or potential customers. The material is ‘mailed’ through either the postal network or a door-to-door distribution which can involve targeting specific demographics or distributed as partially addressed mail.

The goal for these campaigns is often to raise marketing awareness or to sell a product or service via an attractive offer or a unique feature. Commonly sent Direct Mail includes letters, postcards, flyers, product samples and brochures / catalogues. In most cases mail is sent in bulk.

Our Direct Mail Solutions

Direct Mail is often complex due to personalisation & tailoring messages to each segment within your data. It can often prove difficult to manage in-house, especially medium / high volumes.

Using a mailing house to help with your Direct Mail is a great way to deliver campaigns faster, accurately and more professionally; often at a lower price than your in-house cost.

At Central Mailing Services we offer a range of services to help deliver the perfect Direct Mail campaign, including:

  • Creative – graphic design
  • Data Cleansing & Management
  • Print
  • Personalisation
  • Fulfilment
  • Postage
  • Returns Management

Our in-house Bureau department can cleanse and prepare your mailing data and we can produce high-quality personalised print using our in-house Xerox Print Centre. We have a variety of high-speed envelope and polythene enclosing machines available.

We are able to produce postage cost savings using our buying power and expertise for all international and domestic postage using our bespoke routing matrix (SELECTA). We can also manage returned mail to help provide insight and reduce waste from mailings & lower costs for future campaigns – all of which improve your ROI.

Our Award Winning Client Services Team will work with you to understand your unique requirements. We always aim to add real value by being pro-active and suggestive. Our aim is to provide a quality service to all customers, and we take great pride in being a Customer Service Excellence certified business, as well as being rated 5 stars: Excellent on Trustpilot.

We have experience working with a range of clients from Coca Cola and Disney to SME’s. We’re confident in delivering the perfect solution for your Direct Mail, whether it’s 1,000 items or 10,000,000.

Data Security and Certifications

We follow a strict Data Policy with a detailed number of procedures in place to ensure Data Security. We are certified by ISO 27001, Cyber Essentials, NHS Toolkit and we are GDPR compliant.

We protect all customer data with Bitlocker, all of our backups are protected with AES encryption. We have two air conditioned secure server rooms and all of our data is stored within the United Kingdom with off-site back-up. We have a dedicated internet connection with a back-up connection and a priority response contract. When receiving client data we provide a secure file transfer portal (dataXchange) and an (secure) SFTP server to ensure security at rest and in transit.

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Direct Mail Delivered Directly to your Audience

Direct Mail is a great way of reaching your targeted audience and getting your message across. By creating and distributing personalised content you can raise brand awareness, attract new customers and develop new business.

Get in touch today to learn more about how you can make the most out of Direct Mail.

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Related Case Studies

The Ambassador Theatre Group (ATG)

ATG are the global leader in live entertainment with close to 50 venues across Britain and the United States. They are internationally recognised as a leading producer of award-winning shows and are the market leader in theatre ticketing services.

Looking for something specific?

We offer a wide-range of printing and mailing services, for businesses of all sizes. If you haven’t found what you’re looking for please give us a call or drop us an email. Our friendly team are happy to help!

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    Interested In This Service? Contact Us Today On: 0800 699 0501

    4.9 Over 273 Reviews
    We have recently moved our business over to CMS and it has been such a positive move. We have a fantastic working relationship with our account manager and the advice from the senior management has shown commercial growth throuhg our mailings.

    As a buisness they worked with us to create maxium impact with our exisiting customers, whilst advising on how to widen our reach.
    Nothing is too much for the central mailing team, no matter how big or small of a job, the team deliver each time perfectly! Maria is so easy and lovely to communicate with, cant thank her enough!
    Richard, Maria and the team are true professionals in their field .... competitve prices, fantastic service, extremely high quality and quick turnaround times - what more do you want ?..... THANK YOU ALL and Happy St David's Day 🏴󠁧󠁢󠁷󠁬󠁳󠁿
    Central Mailing Services are our number one trusted direct mail provider, we are always happy with the professionalism of the service, competitive prices and of course the team that support us to ensure our direct mails are the best they can be.

    CMS are more than a fulfilment house, they offer expert advice and guidance and support us every step of the way from design to delivery.

    In addition to there business operations, CMS support their local community which is important to us when choosing our mailing house, as well as sustainability.

    Thank you CMS!
    CMS staff are always helpful and patient with good communication skills. We're always pleased with what they deliver.
    This is our first year with central mailing and so far so good! Really good support from Connor, Luke and Richard to get up and running with very few hiccups. We've started to see some good results from the mailings and long may it continue. Really well run company.

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