What is a Mailshot? How can it work for your business?

A mailshot is a form of Direct Marketing that involves sending customers or prospects communication by post. This is often in the form of a letter, postcard, flyer or even a product sample. Mailshots are generally used to promote / sell a product or service, or to raise awareness of a cause or noteworthy piece of information e.g a car dealership inviting a past or potential customer to an Event promoting a new vehicle.

Mailshots have been around for a long time and are proven to be an effective way of reaching customers and prospects. Mailshots are considered to be more personal than other forms of communication, such as email and social media, and often deliver a greater ROI.

Why Send a Mailshot?

  • Easily Personalised
  • Highly Targeted
  • Cost Effective
  • Higher ROI when compared to other forms of marketing
  • Tried and Tested – Proven track record of success
  • Works well used with other marketing methods

Why use Central Mailing Services?

We operate from a brand new 50,000 sq. ft supersite and have been in business since 1992 providing all elements of mail personalisation, print, fulfilment and postage.

We output millions of mail packs per month and have extensive experience working with mailshots.  Our Client Services Division will work closely with you to help provide the perfect service for your unique needs. We can assist with as much or as little as you need, including; creative, data management & segmenting, print, personalisation & enclosing options, competitive postage advice and returns management.

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Personalising your Mailshot

Personalisation can bring a mailshot to life; increasing response rates and therefore ROI. Personalisation creates a bigger impact and therefore increases chances of response and is a great way of making your mailing more memorable. Mailshots can be personalised to provide a variety of details, including:

  • Variable colours, backgrounds and designs
  • Data and Facts including financial
  • Variable images and diagrams
  • Fonts and Text
  • Email and Phone contact details
  • Offers
  • Locations
  • Maps
  • And much more

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Print, Personalise, Package and Post in one place.

Being able to print and mail in-house is a huge advantage for efficiency, cost reduction and consistency. Using a single provider for all services creates a more streamlined service that will reduce processing times & your overall pack price. Central Mailing Services will also achieve the best postage price for your mailshot.

All goods will be kept all under one roof, and you can rest easy knowing that your data and confidential information will be stored securely at our state-of-the-art facility.

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Data Security and Certifications

We have a number of procedures in place to ensure data security for all mailings, and regularly invest in staff training. In addition to our ISO 27001 certification we are Cyber Essentials & NHS Toolkit certified and maintain GDPR compliancy for all work.

We protect all customer data with Bitlocker, and all of our backups are protected with AES encryption. On-site we have 2 secure server rooms and all of our data is stored within the United Kingdom.

When managing customer data, we provide a secure file transfer portal (dataXchange) and an (secure) SFTP server to ensure security at rest and in transit.

Our aim is to provide a quality service to all customers, and we take great pride in being a Customer Service Excellence Plus certified business, as well as being rated 5 stars: Excellent on Trustpilot.

Get in Touch

We have the latest technologies in place to deliver a quality product within an efficient time frame. So for all of your mail shot requirements, get in touch today!

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Related Case Studies

Looking for something specific?

We offer a wide-range of printing and mailing services, for businesses of all sizes. If you haven’t found what you’re looking for please give us a call or drop us an email. Our friendly team are happy to help!

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    Interested In This Service? Contact Us Today On: 0800 699 0501

    4.9 Over 272 Reviews
    Nothing is too much for the central mailing team, no matter how big or small of a job, the team deliver each time perfectly! Maria is so easy and lovely to communicate with, cant thank her enough!
    Richard, Maria and the team are true professionals in their field .... competitve prices, fantastic service, extremely high quality and quick turnaround times - what more do you want ?..... THANK YOU ALL and Happy St David's Day 🏴󠁧󠁢󠁷󠁬󠁳󠁿
    Central Mailing Services are our number one trusted direct mail provider, we are always happy with the professionalism of the service, competitive prices and of course the team that support us to ensure our direct mails are the best they can be.

    CMS are more than a fulfilment house, they offer expert advice and guidance and support us every step of the way from design to delivery.

    In addition to there business operations, CMS support their local community which is important to us when choosing our mailing house, as well as sustainability.

    Thank you CMS!
    CMS staff are always helpful and patient with good communication skills. We're always pleased with what they deliver.
    This is our first year with central mailing and so far so good! Really good support from Connor, Luke and Richard to get up and running with very few hiccups. We've started to see some good results from the mailings and long may it continue. Really well run company.
    I have been using Central Mailing Services for a few years now and the team that handle my projects (Alex and Connor) are always helpful and never let me down.
    From me sending data and job specifications, I will always get a response within the hour.
    Highly recommend contacting CMS if you have any mailing requirements.

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