What is a Mailshot? How can it work for your business?

A mailshot is a form of Direct Marketing that involves sending customers or prospects communication by post. This is often in the form of a letter, postcard, flyer or even a product sample. Mailshots are generally used to promote / sell a product or service, or to raise awareness of a cause or noteworthy piece of information e.g a car dealership inviting a past or potential customer to an Event promoting a new vehicle.

Mailshots have been around for a long time and are proven to be an effective way of reaching customers and prospects. Mailshots are considered to be more personal than other forms of communication, such as email and social media, and often deliver a greater ROI.

Why Send a Mailshot?

  • Easily Personalised
  • Highly Targeted
  • Cost Effective
  • Higher ROI when compared to other forms of marketing
  • Tried and Tested – Proven track record of success
  • Works well used with other marketing methods

Why use Central Mailing Services?

We operate from a brand new 46,000 sq. ft supersite and have been in business since 1992 providing all elements of mail personalisation, print, fulfilment and postage.

We output millions of mail packs per month and have extensive experience working with mailshots.  Our Client Services Division will work closely with you to help provide the perfect service for your unique needs. We can assist with as much or as little as you need, including; creative, data management & segmenting, print, personalisation & enclosing options, competitive postage advice and returns management.

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Personalising your Mailshot

Personalisation can bring a mailshot to life; increasing response rates and therefore ROI. Personalisation creates a bigger impact and therefore increases chances of response and is a great way of making your mailing more memorable. Mailshots can be personalised to provide a variety of details, including:

  • Variable colours, backgrounds and designs
  • Data and Facts including financial
  • Variable images and diagrams
  • Fonts and Text
  • Email and Phone contact details
  • Offers
  • Locations
  • Maps
  • And much more

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Print, Personalise, Package and Post in one place.

Being able to print and mail in-house is a huge advantage for efficiency, cost reduction and consistency. Using a single provider for all services creates a more streamlined service that will reduce processing times & your overall pack price. Central Mailing Services will also achieve the best postage price for your mailshot.

All goods will be kept all under one roof, and you can rest easy knowing that your data and confidential information will be stored securely at our state-of-the-art facility.

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Data Security and Certifications

We have a number of procedures in place to ensure data security for all mailings, and regularly invest in staff training. In addition to our ISO 27001 certification we are Cyber Essentials & NHS Toolkit certified and maintain GDPR compliancy for all work.

We protect all customer data with Bitlocker, and all of our backups are protected with AES encryption. On-site we have 2 secure server rooms and all of our data is stored within the United Kingdom.

When managing customer data, we provide a secure file transfer portal (SW30) and an (secure) SFTP server to ensure security at rest and in transit.

Our aim is to provide a quality service to all customers, and we take great pride in being a Customer Service Excellence Plus certified business, as well as being rated 5 stars: Excellent on Trustpilot.

Get in Touch

We have the latest technologies in place to deliver a quality product within an efficient time frame. So for all of your mail shot requirements, get in touch today!

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Looking for something specific?

We offer a wide-range of printing and mailing services, for businesses of all sizes. If you haven’t found what you’re looking for please give us a call or drop us an email. Our friendly team are happy to help!






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