As an ISO 14001 accredited business we work tirelessly to reduce waste through a number of objectives. We firstly recommend utilising our in-house Data Cleansing Suite to remove and correct incorrect records / addresses. We also offer fast and accurate returns management services. Our in-house Bureau Department can handle all of you returns, giving you the freedom to focus on your core business objectives.

Returns Management

Returns management is the process of managing a business’ returned mail and recording the data for use. This can often be time consuming and difficult for businesses to manage alone.

By using Central Mailing Services to track and manage returns you can:

  • Improve Your Data Quality
  • Save Money on print, fulfilment, packaging & postage and therefore Increase ROI
  • Save your own Time and Resources
  • Improve Future Campaigns
  • Reduce Waste

Mail can be returned for a variety of reasons e.g mover’s, Gone-Away’s, deceased. We can also cleanse against the Mail Preference Service and Royal Mail’s Postal Address File validation which extends to Business & Home addresses. By tracking returns businesses gain crucial information that can be used to their benefit in future campaigns and communication.

How it Works

Before a mailing is released, Central Mailing Services create and print a unique 2D barcode to every mail piece. We receive the physical returns from Royal Mail, capture the information by scanning the barcode, this is auto-populated onto a spreadsheet and securely output to our client. All physical mail is securely recycled, this includes polythene.

Central Mailing Services can also securely store the information to create a suppression file for future mailings.

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Benefits of Returns Management

There are numerous benefits associated with properly managing returns. A small investment into a managed service can provide great savings and long term benefits in key areas.

  1. Improve Your Data Quality Using a returns management service, you can better understand who does and doesn’t receive your communication, as well as the reasons why. Address changes, mail preference and deceased files can all effect data quality and a fresh data set will degrade quickly if left unchecked.
  2. Save Money and Increase ROI Money spent designing, printing, fulfilling, addressing and posting something to someone who will never receive it is money wasted; regardless of how attractive the offer is. By cleansing out of date and incorrect contacts from your database you will save you money and increase your overall return on investment.
  3. Save Time and Resources By having a specialist mailing house receive and process your returns your team will be free to focus on the things that matter most to them. You will be able to invest more time into the development and delivery of other campaigns and improve the overall performance of your department.
  4. Improve Future Campaigns Effective returns management will provide you with a more accurate and efficient customer database. By removing Gone-Away’s, deceased files, mover’s and recipients who have opted out you can mail out more targeted, personal and effective campaigns.
  5. Reduce Waste and Benefit the Environment A good data set will reduce the amount of wasted paper, ink, energy and fuel from undelivered mail. It’s far better to carefully manage data and production than to waste money on unnecessary print and recycle it afterwards!

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Why use Central Mailing Services Returns Management?

At Central Mailing Services we operate from a single 46,000 sq. ft supersite. When using our returns management service, we ensure all your direct mail returns are sent to our secure site. From here we have a dedicated team that is ready and waiting to execute the returns process quickly and efficiently to ISO 27001 Data Security & Cyber Essential Standards. We are also GDPR compliant so your data is in safe hands.

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Data Security

We ensure all data is secure both at rest and in transit and have processes in place to guarantee this:

  • All customer data is protected at rest with Bitlocker
  • Backups are protected with AES encryption
  • All of our data is stored in the U.K.
  • We have 2 secure server rooms with redundant hardware
  • Secure file transfer portal (SW30) and an SFTP server
  • We have extensive internal policies to ensure compliance and are Cyber Essentials certified
  • Robust data destruction procedures

Get in Touch Today

To learn more about our returns management service call now on 0800 699 0501 or email enquiries@centralmailing.co.uk.

We’d be happy to help!

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Related Case Studies

Nisbets Returns Management.

Nisbets are the leading supplier of catering equipment in the UK, supplying restaurants, hotels and bars with professional kitchen equipment and catering supplies. Their website contains in excess of 25,000 varying catering products and they have gained a reputation within the industry for service, competitive pricing and their vast range of equipment that is available at any time for next day delivery. Nisbets have 32 stores Nationwide; with each store housing a range of over 3000 products. Nisbets head office is in Bristol however they also have offices in Ireland, Belgium, Germany, France, Spain and Australia, with the export division shipping products to over 100 countries world-wide.

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