Theatre is seen as part of the community with attendance having increased dramatically over the last ten years, with more young people getting involved than ever before. In England alone, there are over 2000 organisations that regularly produce and present theatre. Now is the perfect time to reach out to audiences, grow your following and create loyal fans for life.

In order to stand out from the crowd, you need a well-planned and well-executed marketing strategy. Clearly defined branding and targeted content can help you deliver a personalised experience that will give you the edge over the competition.

At Central Mailing Services we are experts in Theatre Direct Mail, we believe we have the largest Performing Arts client base in the UK. We work closely with the Marketing Teams from many venues around the country from What’s-On Guide mailings to designing, printing and mailing fast turnaround one-piece mailers for Shows which need a boost. We often turn a complete design, print & mail campaign around in 24 hours due to our in-house capabilities.

Why Direct Mail for Theatre Marketing?

Direct Mail is attention-grabbing, personal, tangible and most importantly it works! With a track record for getting foot flow through Theatre doors.

As a tangible product, Direct Mail is better able to captivate audiences and draw focus. Mailings can be customised to fit your Theatre’s unique image & brand, an existing production theme or even tailored specifically to individual recipients or groups e.g School’s or Corporate.

Mail personalisation is excellent for building a connection with audiences, increasing response rates and leaving a lasting impression.

Additionally, Direct Mail is proven to have a longer lifespan than other marketing method. It is the most likely form of communication to be stored and re-read or shared at a later date. In fact, a recent Royal Mail study has shown that 80% of all mail is opened and for every 100 mailing packs sent an additional 36 people viewed them

Our Capabilities

At CMS we operate from a 50,000 sq. ft. supersite located centrally in Birmingham, equipped with the latest technology and a skilled, customer focused 75 strong workforce. We are able to handle all stages of a Direct Mail campaign, including data management & cleansing, graphic design, print, personalisation, fulfilment and postage. All CMS orders are handled with the utmost care from start to finish. Multiple checking phases ensure there are no mistakes meeting ISO 9001 Quality standards.

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Time-Sensitive Theatre Marketing Mailings

We understand that Theatre schedules can be hectic, with multiple shows running over a short period of time. This can put a lot of pressure on Marketing Managers to meet deadlines, raise awareness and attract audiences. Fortunately, there is an easier way:

At Central Mailing Services we pride ourselves on our ability to handle time-critical mailings quickly and confidently without compromising on quality. Fast turnaround on quotes, state of the art technology and experienced staff enable us to meet even the toughest of deadlines.

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Deliver a Personalised Experience

The Theatre experience begins with your very first communication with a customer. Your Direct Mail should serve as an exciting taster of what’s to come, building anticipation for the main event. By utilising our design services, personalisation options including variable images, our print offering and a variety of enclosing options including bespoke hand fulfilment; we always aim to give your customers a refreshing Direct Mail experience unlike anything they have had before.

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We’d love to help plan your next Direct Mail campaign.

We offer multiple options for print, fulfilment and mailing that provide the best bang for your buck. Our services are flexible and can be customised to deliver a personal, high impact experience that will resonate with your target audiences.

For more information, call us on 0800 699 0501, or click below to get in contact.

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Related Case Studies

The Ambassador Theatre Group (ATG)

ATG are the global leader in live entertainment with close to 50 venues across Britain and the United States. They are internationally recognised as a leading producer of award-winning shows and are the market leader in theatre ticketing services.

Looking for something specific?

We offer a wide-range of printing and mailing services, for businesses of all sizes. If you haven’t found what you’re looking for please give us a call or drop us an email. Our friendly team are happy to help!






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    Nothing is too much for the central mailing team, no matter how big or small of a job, the team deliver each time perfectly! Maria is so easy and lovely to communicate with, cant thank her enough!
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    Richard, Maria and the team are true professionals in their field .... competitve prices, fantastic service, extremely high quality and quick turnaround times - what more do you want ?..... THANK YOU ALL and Happy St David's Day 🏴󠁧󠁢󠁷󠁬󠁳󠁿
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    Central Mailing Services are our number one trusted direct mail provider, we are always happy with the professionalism of the service, competitive prices and of course the team that support us to ensure our direct mails are the best they can be.

    CMS are more than a fulfilment house, they offer expert advice and guidance and support us every step of the way from design to delivery.

    In addition to there business operations, CMS support their local community which is important to us when choosing our mailing house, as well as sustainability.

    Thank you CMS!
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    CMS staff are always helpful and patient with good communication skills. We're always pleased with what they deliver.
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    This is our first year with central mailing and so far so good! Really good support from Connor, Luke and Richard to get up and running with very few hiccups. We've started to see some good results from the mailings and long may it continue. Really well run company.
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    I have been using Central Mailing Services for a few years now and the team that handle my projects (Alex and Connor) are always helpful and never let me down.
    From me sending data and job specifications, I will always get a response within the hour.
    Highly recommend contacting CMS if you have any mailing requirements.

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