Deciding how to manage your direct mail can often be a difficult task.
Do you outsource? Do you try and manage your needs in-house? Or even a mix of the two?
Before making a decision it’s important to know what you can gain from using a specialised mailing house for your direct mail needs.
Here’s a list of some of the characteristics we believe are essential to any good mailing house:
Value for money
Value for money is key to any service. A good mailing house will provide great rates and savings without compromising on quality.
By outsourcing your direct mail needs to an established mailing house, you can save both time and money. More often than not this is done by accessing more efficient processes and discounts associated with bulk mailing and postage deals.
Fast production and distribution
With access to the latest technology, mailing houses can turnover huge volumes of mail in a short period of time. Far faster than an in-house team or individual service provider could manage.
Specialists knowledge, software and equipment mean everything from quotation to data processing, production and postage can be completed in a fraction of the time, for a fraction of the cost.
A qualified mailing house will provide consistent results, reliable insights, in-depth reporting and proof of accuracy.
Service accuracy applies to all stages of the mailing campaign, whether it’s ensuring quality print, collating inserts correctly, or releasing to the correct delivery addresses on time.
Mailing houses offer a one-stop-shop for all things direct mail. This includes specialist data management software, high tech print and fulfilment, bespoke postage solutions and more.
By using one supplier for all solutions businesses can save time, money and energy.
One company, one account manager, one solution.
Customer service and experience
Most mailing houses will provide a dedicated account manager to clients as a point of contact for all mailings.
Experienced account managers will assist with all aspects of a mail order providing valuable insights and progress updates throughout the process. They will be able to deliver a personalised experience to and a stress-free service that will help you get the best out of your mailings.
Using review sites such as Trustpilot is a great way to learn about a mailing house before you place an order. These sites are often a good indication of the quality of service you are likely to receive.
It is important for everyone to play their part in creating a greener planet.
Try and choose a mailing house that is able to source and dispose of direct mail materials in an environmentally friendly way and encourages staff to adhere to eco-friendly policies.
Mailing houses also benefit from being able to offer various discounts on the cost of postage for green mailings.
This is done by including eco-friendly characteristics in direct mail. Carefully sourcing and disposing of items, recycling materials and relying on top-quality data for direct mail campaigns are just some of the ways to make a difference and save money.
Secure data handling
A good mailing house will be able to securely store your data as well as offering cleansing and management services that will maximise the effectiveness of your mailings. It is crucial for your mailing house to employ stringent data security policies for both digital and physical security and adhere to government regulations such as the GDPR.
Accreditations such as ISO 27001 are a great benchmark for judging the data handling and security of an organisation.
Top mailing houses will also have access to camera matching technologies that can provide detailed reports on mailings and provide full accountability for data handling.
Choosing a Mailing House
It’s important to find a mailing house that can deliver a solution suited to your individual needs.
Here at Central Mailing Services have been providing direct mail services for over 25 years.
Give us a call now on 0800 699 0501 for a no obligation chat. Learn how we can help you improve your mailings and save money.